MUMBAI: After steering Skyworth Digital's India operations for seven years, Jayaprakash Thulasiraman has been tapped to lead the company's new business strategy as vice president. The television and broadband equipment maker announced the appointment on LinkedIn, where it outlined the veteran's remit: emerging business incubation, strategic partnerships, government affairs and "special assignments that call for experience, insight—and a spark of bold thinking".

Thulasiraman brings three decades of experience from technology and telecommunications heavyweights including Reliance, Vodafone, Motorola and Huawei. During his tenure as Skyworth's general manager for India, the firm secured a coveted position among Tata Play's top three partners in 2025.

The appointment comes as Skyworth seeks to shore up its position in the broadband-focused digital television market. Under Thulasiraman's leadership as country manager, the firm expanded its portfolio beyond traditional set-top boxes to include broadband customer premise equipment and fixed wireless access devices—a strategic pivot to capture the growing convergence of television and internet services.

Before joining Skyworth in 2018, Thulasiraman held leadership roles at Optiva, Amdocs and Huawei, where he managed accounts for major Indian telecoms. Earlier in his career, he oversaw Vodafone India's terminal business, orchestrating the first official iPhone launch in the country in 2007.