BANGALORE: Accenture has come up with a unique initiative targeted at recruiting potential employees and retaining existing employees, during the Aerosmith rock show to be held in Bangalore on 2 June.

According to an official release, the strategy is aimed to cope up with the increasing attrition at Bangalore, which is an IT hub.

The Accenture Zone enables visitors to download Aerosmith videos and audio content prior to the concert as well as 30 days post the show. As the user waits for the downloads, the scroll on the screen demonstrates information about the company and relevant information on careers at Accenture.

In addition to online promotional activities, the company also plans to set up a booth at the venue of the rock show where various activities and information about the company will be available for visitors.

Two lucky Accenture employees will be provided with free tickets to the show as well as a chance to meet Aerosmith just before the concert. All employees of Accenture India across business divisions have the option of buying discounted tickets for the show.