BANGALORE: Computer major Acer India has launched a new Netbook with embedded RCom wireless broadband connectivity. The new Internet Connectivity solution, jointly devised by Acer and Reliance Communications for the Indian market, will eliminate the need of plugging any external device for Internet access.

Acer’s latest Netbook, Aspire One532h, will come with inbuilt Reliance Netconnect Broadband Plus services offering high speed connectivity of up to 3.1 Mbps across 66 Indian cities. Acer is in talks with other Indian telcos for similar offerings.
 
Acer India will be increasing its ad and promotional spends to Rs 1 billion this year, up from Rs 800 million a year ago. 
 
“Though there will be some promos for the new broadband product, our advertisement spends will be more towards our overall product portfolio,” said Acer India Chief Marketing Officer S Rajendran.
Dentsu handles the creative work, while Madison takes care of media buying for Acer.