NEW DELHI: Adobe announced the National Academy of Television Arts and Sciences will recognise the company with a 2013 technology and engineering Emmy award for the role of its technology in personalised recommendations for video discovery.

Adobe is receiving the award for developing the first recommendations system, which outlined the fundamental concepts of personalising information for consumers as they search for and discover video content. The company will be honored during a ceremony at the International Consumer Electronics Show.

 “Today’s consumers count on and expect their interactions with brands to be extremely relevant and personal regardless of the channel or device,” said Adobe Marketing Cloud and Primetime engineering vice president Pritham Shetty. “This Emmy recognises the key role Adobe technology played in helping pave the way for recommendation systems, which enable the personalisation of video content across the Web and mobile devices.”

John B Hey conceived and deployed the first content and video recommendation system, later acquired by Adobe, in the mid-to-late 1980s. That work is credited with outlining the fundamental concepts of “collaborative filtering”, a pioneering technique that analyzes data on user behaviour and stated preferences  in order to predict how a consumer will react to video content. Today, personalised recommendation systems for video are prevalent and drive tens of millions of streams each day.

Adobe has been honoured twice before by the National Academy of Television Arts and Sciences. Adobe Pass was presented with an Emmy Engineering Plaque in 2012, in recognition of outstanding engineering achievements for emerging technologies. In 2006, Adobe Flash Video was recognized with a Technical and Engineering Emmy Award for Streaming Media Architecture & Components.