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MUMBAI: iProspect, the search engine marketing firm acquired by UK-based Aegis Group in 2004, has expanded its footprints to Brazil. The launch of iProspect Brazil in Sao Paulo stems from the rebranding of MídiaClick, a search and performance marketing firm founded in the same city in 2006. |
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The agency provides a suite of performance marketing offerings, including search engine marketing, search engine optimization, and web analytics. iProspect started its operations in Netherlands in 2005. Said iProspect US CEO Robert Murray, "This is our first foray into Latin America, and we are excited about the opportunity it represents for marketers in that part of the world. In a marketplace where the majority of players are small shops or independent consultants, the search offering isn‘t what it could be. That puts marketers at a disadvantage. But the opening of iProspect Brazil is about to change that considerably."
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