MUMBAI: Telecom service operator Aircel has partnered with Balaji Telefilms to launch an interactive and detective mobile series, Kriminal Kaun.
The series is introduced by New Media, the digital entity of Balaji Telefilms.
Kriminal Kaun is a series of ‘audiosodes‘, wherein Aircel users can subscribe to this service and listen to the stories in Hindi or Tamil.
The stories focus on mystery - be it murder, kidnap or robbery. There is a fresh series every week like - Crime in Fashion World, The Trap and Wedding Night Murder.
Each series has four episodes, updated daily. In the first episode, the consumers get to hear the story; the second episode focuses on investigation; the third episode is dedicated to subscriber interaction where they get to guess the "Kriminal" in the series and in the fourth episode, the detective inspector Avinash solves the crime.
The detective series is available to all Aircel voice users for Rs 30 per month as subscription and for 10 paise per minute.
Said Aircel COO Gurdeep Singh, "We have partnered with Balaji Telefilms to offer our consumers a thrilling and entertaining experience with the first ever interactive and detective daily audio series on your mobile phone in India."
Added Balaji Telefilms Group CEO Puneet Kinra, "Considering the busy lifestyles of Indian consumers, we decided to offer entertainment on the move. With these ‘audiosodes‘, mobile entertainment will no longer be restricted to gaming and music. This is the first time that an interactive daily detective series has been introduced to cellular phone users in India, and we look forward to creating more such creative content."
