MUMBAI: Airtel Digital TV, in association with UTV Motion Pictures, has launched a subscription video-on-demand (SVoD) channel Superhitz.

Disney UTV Studios will be the first studio in the country to partner with a DTH player to create an SVOD channel dedicated entirely to UTV content.

"Bollywood and cricket are two prized obsessions among Indians. Bollywood movies on a digital platform, is fast embracing the subscription based video on-demand (SVoD) mode. UTV has produced some of the best titles in the last decade. Airtel‘s association with UTV Motion Pictures is a testimony of our joint commitment to bringing world class innovation and services for our valued customers," added Bharti Airtel CEO - DTH & Media Shashi Arora.

Airtel Digital TV subscribers can access the channel for Rs 31 per month.

The channel will showcase a selection of films produced by UTV Motion Pictures as well as titles acquired by UTV‘s broadcast network.

"It has been our continuous endeavor to create maximum access points for the consumer with our content. Our association with Airtel on this subscription channel is another step in the direction of providing quality entertainment to our viewers across platforms. Our popular catalogue of movies will be presented at an affordable price on one of the most popular DTH platforms in the country" said Disney UTV executive director, syndication, international distribution and Disney Media Distribution- Studios Amrita Pandey.

The bouquet includes films like Dev.D, Kaminey, Wake Up Sid, A Wednesday, Fashion, Jodhaa Akbar, Life in A Metro, Raaz, Murder, Ghulam, Zakhm and Dil Chahta Hai among others.