MUMBAI: Airtel digital TV, the direct-to-home (DTH) service from Bharti Airtel, today announced the launch of its high-definition (HD) service ‘Airtel digital TV HD’.
Further fuelling the price war, the company is giving away HD set-top-box (STB) at Rs 2250 for all existing customers going in for an upgrade and for Rs 2840 onwards for all new customers.
The company is offering only ESPN HD feed, while it will add other HD channels over the next few months.
The company also announced that new customers can opt for either the Economy Pack (worth Rs 221 a month with 155 channels) free for 75 days or the South Super Value Sports Pack (worth Rs 144/month with 120 channels) free for 100 days.
It has also launched the Limited Edition ESPN Pack for Rs 99.
Airtel Digital TV also claims that it is the first DTH player to bring in digital Dolby plus sound apart from the latest MPEG 4 DVBS2 technology and HD signal processing using 256MB RAM processor.
Bharti Airtel director and CEO - DTH Ajai Puri said, “Innovative technology that adds value to customer experiences is a vital element of our brand endeavors. HD is usually about visual appeal but our consumer insight says that TV is as much an audio medium as it is visual. That is why we have invested in being the first to bring to India the Dolby Digital Plus sound experience in HD STBs. This launch underlines our key strength of understanding consumer needs and using technology to deliver a simple elegant benefit to our valued customers who will experience the next level of TV viewing in India.”
Dish TV has already cut the price of its HD service to Rs 2,990, after the launch of Tata Sky’s HD service at Rs 2,599.
