MUMBAI: Apple and Microsoft have added new channels to their streaming video devices that boost their available content. It’s a step forward for both gadgets but doesn’t break the a la carte wall just yet. Apple TV was upgraded to include apps for Disney channels - pay TV subscription required - Vevo and the Weather Channel, while Microsoft’s Xbox 360 console added a subscription-contingent Time Warner Cable app. The latter offers access to 300 TV channels including CNN, AMC and Comedy Central.

Blair Westlake, corporate VP of Microsoft’s media and entertainment group, told the Wall Street Journal’s Digits blog that his company had considered licensing channels directly from media companies to create a service similar to the kinds of online cable TV products planned by Intel and Sony. “We looked at it and said if we can deliver an app or apps like the one we are lighting up today” with Time Warner Cable, that’s “really what people expect.”