ATSC forms planning teams for Broadcasting’s future

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

ATSC forms planning teams for Broadcasting’s future

BANGALORE: The Advanced Television Systems Committee, (ATSC) announced plans last week to explore opportunities in three important areas: terrestrial broadcast delivery of 3D TV, next-generation television broadcasting systems and Internet-connected TV
technologies.

"As we continue our efforts on the development of standards for Mobile DTV, Non-Real-Time (NRT) applications and ATSC 2.0 activities, we must also lay the foundation for future technologies and standards that will enable new capabilities and services for the broadcast television industry," said ATSC President Mark Richer.
 
Announced at the 2010 ATSC Annual Meeting in Pentagon City, Va., the ATSC Board of Directors has formed planning teams to consider technical feasibility and market requirements in key future technology areas. Three planning teams were appointed to explore the feasibility and market requirements for 3DTV, broadcast Internet TV, and what lies ahead for over-the-air digital content delivery.

ATSC (Advanced Television Systems Committee) is the name of the technical standard that defines the digital TV (DTV) that The Federal Communications Commission (FCC), an independent United States Government agency, has chosen for terrestrial TV stations in the US. The FCC is charged with regulating interstate and international communications by radio, television, wire, satellite and cable.
 
 
ATSC replaced much of the analog National Television System Committee (NTSC) television system in the US on June 12, 2009 and is likely to replace NTSC by August 31, 2011 in Canada, January 1, 2014 in El Salvador and December 31, 2021 in Mexico.