MUMBAI: B4U Music, the Bollywood music channels has launched in Africa on the DSTV platform.

B4U Music is available across all of the packages on DSTV, and will be the only Asian music channel available on the platform in Africa.

B4U head of business and international distribution Ashok Shenoy states, “We look forward to working closely with platform like DSTV. We aim to pioneer the Bollywood genre and create a wider appeal amongst the local audience, by launching B4U Music on to the basic package of the DSTV Platform.”

B4U Network CEO Sunil Rohra added, “B4U is thrilled to join forces with DSTV and launch B4U Music in Africa. Being the only Asian music channel available on the platform, we are certain that we will cater to the large Bollywood fan base in the community and that they will enjoy the variety of music entertainment and quality programming offered by B4U.”