MUMBAI: BBC Worldwide has inked a deal that will see the inaugural launch of three of BBC‘s pay TV channels in Cambodia– BBC World News, BBC Knowledge and BBC Lifestyle on Cambodia‘s newest digital pay TV platform, One TV.

BBC World News is the BBC‘s commercially-funded international 24-hour news and information channel. BBC Knowledge showcases high-quality factual entertainment from the world‘s foremost producers of non-fiction and documentary programming; while BBC Lifestyle offers inspiration for home, family and life with programmes on home and design, food, fashion and style, to entertain, engage and inspire viewers.

All three channels will officially launch on One TV, the first provider of digital TV services in Cambodia. With this launch, BBC World News, BBC Knowledge and BBC Lifestyle will now be potentially available to the 1.2 million households subscribing to the Cambodian DTT service.

"We ended last year with introducing BBC World News, BBC Lifestyle and CBeebies in Burma for the first time; and we have kicked off 2013 with entry in another new market – Cambodia - where we are proud to be delivering our wide range of highly rated and award-winning programming to viewers. We are confident that this year, we will deliver our great content to even more new viewers in Asia," commented BBC Worldwide Channels Asia SVP and GM Mark Whitehead.

One TV CEO Samir Badzhadzh commented, "Viewers in Cambodia appreciate quality content. We are thus delighted to partner with inspirational broadcasting corporations like the BBC and BBC Worldwide to bring amazing viewing experiences to our subscribers."