MUMBAI: BBC Worldwide Labs has announced the finalists for the second Labs programme which kicks off next month in London.

The six digital media start-ups are: Animal Vegetable Mineral, Oddizzi, Future Ad Labs, Social Spree, Peekabu Studios and The Backscratchers.

The selected start-ups are all at the point of commercialisation where BBC Worldwide Labs can play an important role in their further development and growth. The companies represent an array of emerging trends from the digital arena including: 3D gaming, animation, play captchas, gesture tracking, social media measurement tools and education.

Following in the footsteps of the first group of companies, the class of the year will be offered the opportunity to work within BBC Worldwide‘s London head quarters with support from teams across legal, sales and marketing, business development and technology, as well as access to mentors from within BBC Worldwide and the BBC and external mentors from companies such as Wayra, Facebook, General Assembly and Google. The programme will also include a number of bespoke networking sessions, development sessions and mentoring all focused on supporting the scaling up of the businesses and the possibility of securing commercial partnership either within BBC Worldwide or with other partners.