MUMBAI: UK pubcaster the BBC‘s site BBC.com has launched BBC Culture, its fourth bespoke feature section and the first of two additions to the site this month.

BBC Culture is a fusion of videos and images coupled with editorial content from journalists and commentators, offering an alternative lens on global trends across the arts.

At launch BBC Culture will comprise nine columns including:

• The Reel World: BBC film reporter Tom Brook examines the latest trends on screen and in the movie industry such as ‘Hollywood seeks inspiration from the bible.‘
• The Measure: Maya Singer casts a fashion eye over the news and culture - and gives the insider‘s take when fashion is the story, asking questions such as ‘Can luxury fashion ever be punk?‘
• Counterpoint: Clemency Burton-Hill shares the biggest stories from the world of classical music including: ‘Philip Glass and Linz Opera: A classic combination.
   

BBC Culture will also include a section titled ‘Big In…‘ featuring relevant and topical cultural stories from around the world as reported by the BBC‘s network of correspondents, as well as linking to content from its sister sites BBC Travel and BBC Future and BBC Autos.

International users will be able to continue their journey and conversation with Culture Editors and other fans by the specially created Facebook and Twitter profiles.

This latest geature section is produced by the UK-based editorial team under editorial director Matthew Littleford with Matthew Anderson, taking on the role of editor.

Over the coming weeks BBC.com will bring users the fifth feature section BBC Capital focusing on personal wealth management, leadership and career and a new season on BBC Future ‘Building Tomorrow‘ which will kick-off with a commission from sci-fi author Bruce Sterling.

The launch of BBC Culture is supported by, Visa in the US, Amex in Canada and Vacheron Constantin in Europe; Middle East, Africa and the Asia Pacific. The sponsorship arrangement was facilitated by BBC Advertising, which sells advertising and sponsorship solutions on behalf of BBC World News and BBC.com.