MUMBAI: The BBC‘s repeated reinvention of itself through different media has enabled it to remain relevant over eight decades, reveals BBC Vision director Jana Benett.

New technology has transformed services provided to viewers over the last five years. Currently, the BBC iPlayer is establishing itself as a viewing portal and attracts 600,000 visitors a day. The site attracts more than ten million people a week.
 
The remarks were made by Benett at the London School of Economics. She explained that four thousand people work in her division, many of them programme makers, located in four production bases all over the country.

One of the reasons it‘s called Vision and not simply television is that it includes multimedia commissioning and production, that is designed to give audiences great programme content whether they are watching on a TV or any other screen.

Remarked Benett, "Just over a third of the licence fee comes to BBC Vision. In return, people in this country get a multimedia powerhouse that‘s unique in the world. We commissioned around 20,000 hours of programmes last year, and invested an estimated ?1.1 billion in this country‘s creative industries.

"Our channels and services are performing extremely well at the moment: appreciation scores are high, audiences are buoyant and programmes are winning scores of awards."