MUMBAI: In line with its strategy to ramp up market share in Maharashtra by providing local content, Big TV has acquired more Marathi plays which it will showcase on its direct-to-home (DTH) platform.

Big TV will offer its customers the plays for Rs 25 till 10 August on its Choice Pay Channel (CPC) platform. 
 
The plays include Purush, Raigada La Jevha Jaag Yete, Mee Nathuram Godse Boltoay, Hasva Fasvi, Ranaangan, Tee Phool Rani, and Kusum Manohar Lele.

Big TV SVP Umesh Rao said, “This is a small initiative from our side to promote Marathi art and culture. This will surely open the doors for our audience to the rich and timeless world of Marathi theatre.”

The DTH operator has also signed an agreement for the rights of late Marathi playwright PL Deshpande’s stage plays. It allows Big TV to showcase the theatre works including Deshpande‘s super-hit stage productions Nivadak Pula Deshpande - Volume 1 to 6, Batatyachi Chal and Pula Deshpande Ratnabhandar.
 
Earlier in February, the company had launched a new Marathi package comprising four Marathi channels - Zee Marathi, ETV Marathi, Star Pravah and Zee Talkies - for a monthly subscription of Rs 5, if Marathi is selected as a first language. It has also added a bouquet of Marathi channels like IBN Lokmat, Star Majha, DD Sahayadri and Mi Marathi to its base pack.
On the movie front, Big TV has launched a special Marathi cinema showcase on its pay platform. It has acquired the DTH rights of popular Marathi super-hits including Samantar, Paandhar, Housefull, Zapatlela and Aaplee Mansaa amongst others.