AMSTERDAM: London-based IndiaCast executive vice president- head international business Govind Shahi is cock-a-hoop with delight. Reason: Viacom18’s channel Colors was selected by BT Media as part of its channel transport demo during the ongoing IBC exhibition in Amsterdam’s Rai convention centre. And he made a whistle stop visit to the venue for the initiative.

Says he: “We were the only Indian channel selected by BT Media for this exercise.” 

A BT Media & Broadcast spokesperson pointed out that the idea was to “showcase how customers can seamlessly integrate their dedicated network infrastructure with our capability of using the internet to deliver live video content securely and reliably to any destination globally, with Virtual Media Connect (VMC).”

According to the spokesperson, VMC, allows BT Media to provide its customers with access to and from its London switch over its (secure, reliable transport) SRT protocol without needing any fixed infrastructure. She added that the demo exercise was to show how efficiently content can be got from BT Media’s London switch to the Rai using SRT. 

She explained further: “We can get video wherever it needs to be, whenever it needs to be there with low latency at a cost-effective price. Customers are able to expand the reach of their content with us flexibly.  Using the SRT protocol, we can securely and reliably deliver video content over the internet. VMC enables global customers to enjoy content from India to any destination. One of our sports production customers needed an alternative way to capture video feeds from the international hockey tournament in India for three weeks due to logistical constraints. We provided our VMC occasional use offering, which is easy to deploy, provides 24/7 monitoring by our dedicated IMC and is a cost-effective solution.”