MUMBAI: Cartoon Network Enterprises (CNE), the global licensing and merchandising arm of the children‘s television network, has announced that it has partnered with Activision Publishing, a developer, publisher and distributor of interactive entertainment and leisure products.
The partnership will create the first-ever interactive title for the series, Generator Rex. The untitled game will be based on the series that stars Rex, a 15-year-old super agent who has the ability to grow incredible mechanical weapons and vehicles from his own body, and is scheduled to be released in the US next year for the Wii, PlayStation3 computer entertainment system, Xbox 360 video game and entertainment system from Microsoft, Nintendo DS, and PlayStation Portable system. This marks the first partnership between the two companies.
CNE senior VP Christina Miller says, "Since its strong broadcast debut, Generator Rex continues to perform as a top-rated programme on Cartoon Network and has both resonated with fans and shown great potential in the consumer products space.
"Together with Activision, we look forward to creating an interactive game that brings to life the action and fun of the series through an immersive, top-notch video game that allows fans to become Rex and operate his many weapons."
Activision‘s David Oxford says, "We are thrilled with the early success that Generator Rex is having on Cartoon Network and excited to begin development on what we think will be a must have video game in the fall of 2011. Cartoon Network is a great company with great properties and we look forward to bringing the fans of Generator Rex a first-class gaming experience."
Activision joins a roster of partners for Generator Rex, which will debut next year with a full toy line from Mattel, the property‘s global toy partner, that includes action figures, playsets, role-play items, and more, and will be available across all tiers of retail. Also a line of party supplies featuring Generator Rex will be created by Hallmark, through a portfolio deal between the two companies.
CNE will also release the inaugural title in the Generator Rex home entertainment franchise on 19 October from Warner Home Video. DC Comics recently launched the first in a series of comic books based on the series.
The first season is airing on Fridays with replays on Saturday mornings. The network has committed to at least 40 episodes of the series.
The brand is also supported online that includes the Nanite Master game featured at CartoonNetwork.com that has had more than 6.9 million game plays since its launch in March as well as a show page and a Facebook fan page.
