MUMBAI: NDS has landed yet another contract with Classic Cable Networks (CCN) to deploy end-to-end solution from NDS to launch digital cable TV service in Eastern Delhi.

The software and interactive systems service provider for digital television, digital pay-TV, and set-top boxes will provide an end-to-end suite of technologies including MediaHighway set-top box software, VideoGuard conditional access, a customised electronic programme guide (EPG) and a host of interactive functionality such as games and TV applications, including regional content, to compliment the current CCN channel offering.

NDS will also enable additional revenue streams by providing regional advertising capabilities via the EPG home page and banner ads supported by NDS Dynamic Advanced Advertising technology.

NDS India country head & GM Jayant Changrani, "As the cable TV industry in India transitions to digital, we are proud to be supporting operators such as CCN to enhance their platforms with added value functionality and services. The migration to digital poses fantastic opportunity for the industry, and NDS solutions enable operators to rapidly launch services and introduce roadmap features as subscriber demand dictates. CCN are taking important steps to ensure the future of their platform and the experience of their subscribers, and we look forward to supporting them throughout that process."

Earlier, NDS was appointed by ADN Networks to provide the enabling technologies to support the launch of its digital cable TV service in central and Western Delhi.