MUMBAI: Cloudtv, has announced a strategic partnership with global chipset solutions provider Mediatek. This collaboration aims to revolutionise the connected TV operating system market in India by offering fully compliant Android-based TV OS solutions.
By integrating Cloudtv OS with Mediatek’s advanced System-on-a-Chip (SoC) technology, Indian TV brands and OEMs will benefit from a streamlined integration process, significantly reducing both costs and time to market. The partnership is expected to accelerate Cloudtv’s growth, potentially doubling its market share in the country’s expanding smart TV sector.
Cloudtv has also confirmed that its OS is now fully compliant with Android Compatibility Test Suite (CTS) standards, ensuring a seamless and consistent user experience. Additionally, it enables access to a wide range of free-to-air channels, offering high-quality digital content including news, sports, and entertainment, without the need for subscriptions or contracts.
Key benefits of this partnership include,
- Android CTS compliance guaranteed compatibility with Google’s standards for a seamless viewing experience.
- Android 14 support enhanced security, improved performance, and access to the latest features.
- Free-to-air channels DVBS-2 compliant technology providing cost-free access to diverse content.
- Pre-certified applications instant access to platforms like YouTube, Prime Video, and JioHotstar, along with 200+ content partners.
"By integrating Mediatek’s cutting-edge chipsets with Cloudtv’s localized OS expertise, we are revolutionizing the Indian connected TV industry. This partnership will forge the way for an end-to-end solution that makes premium television experiences more affordable and accessible than ever before. For TV brands, this marks a game-changing opportunity, enabling them to offer competitively priced smart TVs with certified OS and apps, breaking past the limitations of high-cost models. Through this partnership, we hope to drive greater innovation and accessibility that helps shape the future of smart TV adoption in India.” Cloudtv COO & co-founder Abhijeet Rajpurohit.
