MUMBAI: US cable major Comcast and Scripps Networks Interactive have reached a long-term agreement to expand their relationship in bringing Scripps‘ television networks and their award-winning shows to Comcast‘s Xfinity TV customers throughout the U.S. on more devices.

The multi-year arrangement covers distribution via Comcast‘s linear and on-demand platforms and makes Scripps‘ content available to Xfinity TV customers through online, mobile, and other devices, as well as via Scripps‘ sites and services.

SNI‘s lifestyle networks include HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country, with highly rated shows such as "House Hunters," "Chopped," and "Hotel Impossible."

Comcast executive VP of content acquisition Gregory Rigdon said, "This agreement with Scripps Networks underscores our commitment to TV Everywhere and our desire to use the latest technologies and rapid pace of innovation to deliver the best content to Xfinity TV customers wherever and whenever they want to watch it".

With the growing consumer use of time shifted and on-demand viewing, the agreement provides for increased distribution of Scripps‘ content through Comcast‘s video-on-demand services. Additionally, the new contract includes the use of Comcast‘s advanced advertising platforms, such as dynamic ad insertion, to support programmers‘ efforts to monetise their content both during the Nielsen measurement window and thereafter.

SNI executive VP of distribution strategy Henry Ahn said, "This agreement benefits our viewers and Comcast customers, making available on multiple platforms - both in home and out of home - our lifestyle programming that viewers are so passionate about."