MUMBAI: Digital Direction, a strategic digital media service offering from RK Swamy‘s Media Direction, has acquired the digital account of Speciality Restaurants (P) Ltd, a chain of standalone dining restaurants. 
 
The chain owns brands like Mainland China, Oh! Calcutta, Sigree, Haka, Flame & Grill, Machaan, Kibbeh and Mostly Kababs.

Said Media Direction president Chintamani Rao, "I am delighted to be associated with Speciality Restaurants (P) Ltd. It‘s a very sensible move from them to get into the digital space. They will be getting into it a big way and I am grateful that we will be handling their digital account." 
 
Digital Direction and Media Direction are part of R K Swamy Hansa, a marketing communications and services Group. Its client roster includes Siemens, Raymond, Pedigree and LIC, among others.