MUMBAI: CSG Systems International, a global provider of software and services-based business support solutions, has said that it is offering new ways to accelerate Indian cable operators’ evolution into the digitization era.

CSG, which works with cable companies like Comcast, Time Warner Cable, and Dish Network in US, plans to bring its product portfolio, expertise and a variety of delivery models including licensed and a new managed service offerings for CSG Singleview, its real-time, convergent customer management, charging and billing solution, to the Indian market.

According to CSG International’s Vice President and MD Asia Pacific Ian Watterson said, “Digitization of the cable networks is building momentum across India, driven by rapid changes in consumers’ digital consumption behaviour. Cable service providers will need to rise to the challenge and transform the way in which they offer new services and support customers.”

Globally, and particularly in India, the cable industry is seeing dramatic growth and increasing complexity as a result of regulatory changes and the move from analog television offerings to digital.

Digitizing the cable platform allows the release of spectrum for hundreds of channels, enables multi-play services and stimulates services such as pay-per-view, subscription and interactive television.

To move from today’s analog video services to a digital television offering with voice and data services, India’s next generation cable operators will need to create a whole host of new tiered bandwidth, high speed data and content offerings to accommodate a wide variance in customer usage patterns and preferences.

Such initiatives must be backed by technology, with Business Support Systems (BSS) at the forefront of vital back-office functionality.