MUMBAI: Dish TV India, India‘s largest direct-to-home (DTH) operator in terms of subscribers, will be utilising four 54 MHz Ku-band transponders on AsiaSat 5 to enhance its HD and SD offerings in India.
Additional transponder capacity on AsiaSat 5 will enable Dish TV to significantly increase its DTH offerings to more than 30 HD and 320 SD channels.
"The transponders on AsiaSat have provided us with the capacity we need to reinforce our competitive strength in the Indian DTH market. With this new capacity on AsiaSat 5, we are able to considerably enhance our DTH services to subscribers by increasing our HD and SD channel offerings, providing more value-added services, localised and region specific content. Through these initiatives, we will maintain our market leadership and achieve even more subscribers in the coming months," said Dish TV India president projects Rajiv Khattar.
Dish TV serves over 9.5 million subscribers with an expanding bouquet of some 270 channels and services.
Said AsiaSat president and CEO William Wade, "We are pleased that AsiaSat has been chosen to facilitate Dish TV’s DTH expansion plans in India, bringing an ever increasing and unprecedented mix of channels to their subscribers. Dish TV and AsiaSat have a long standing relationship and it is a pleasure to assist with their expansion needs. We look forward to meeting the increased demand from the rapidly developing media market in India."
Dish TV has a vast distribution network of about 1,400 distributors and 55,000 dealers that spans around 6,600 towns across the country. Dish TV has 24*7 call centre with 1,600 seats in 11 different languages.
