NEW DELHI: Dish TV has aligned with ‘Aadhaar’ – a 12-digit unique number which the Unique Identification Authority of India (UIDAI) is issuing to all residents of India.

Dish TV, the country’s first direct-to-home platform, is also the first to accept the UID as a Know Your Customer (KYC) validation for address and identity proof.
 
In a first for the industry, the DTH operator will be acknowledging the UID numbers of all Aadhaar holders as an “officially valid document” for installation and subscription purposes of its services.

Commenting on the move, Dish TV chief operating officer Salil Kapoor said, “Not only will this be of convenience to consumers across the nation, the move will also facilitate the reach of digital content into far and rural areas of the country where establishing proof of identity is a predicament. Aadhaar will also serve an additional payment option to Dish TV as the UID has a direct connect to the banks and financial institutions.”

The UID numbers issued to over a million residents, with a target of 600 million by 2013, will be accepted as officially valid documents through all Dish TV dealers and channel partners across the country. This association will be of immense value to the existing and potential customers of Dish TV with screening of identity and address proof made easy and quick through the unique numbers allotted to all Aadhaar holders.
 
Aadhaar is a 12-digit unique number which the UIDAI is issuing to all residents of India.