Disney deal a huge step forward for Netflix: Sarandos

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Disney deal a huge step forward for Netflix: Sarandos

Sarandos

MUMBAI: At the UBS media Conference in New York, Netflix chief content officer Ted Sarandos said the company‘s content deal with Disney is a major step forward.

“It is going to be a huge step forward for our programming.” Sarandos also stressed the importance of getting more exclusive programme rights and developing additional original content. He also called Disney a near perfect media company.

Sarandos also said that the children’s content on Netflix shouldn’t cut in to conventional TV viewing. “Every month we stream hours of content so you’d think we’d be cannibalising linear television like crazy”. But Disney Channel is doing well.
Nickelodeon ratings fall has nothing to do with Netflix. “Before Netflix they used to have ratings slumps”. The company is working on its user interface to make it more kid-friendly.

He described the relationship with Carl Icahn who bought a stake in the company as being good so far. "This relationship is pretty new, but it has been very positive,"

Harvey Weinstein interviewed Sarandos. Weinstein asked him why Netflix let the exclusivity of a content deal with premium TV service Epix go. Sarandos explained that it wasn’t valuable relative to the premium. Epix content from Viacom, MGM and Lionsgate was already available on Epix and comes to Netflix only three months later.