MUMBAI: Ditto TV, India‘s first Over-The-Top (OTT) TV distribution platform, has added Reliance Broadcast Network (RBNL) channels Big RTL Thrill and Big Magic to its offering.

This alliance, allows the channels to be able to engage viewers digitally on multiple platforms like mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs, in addition to the traditional television medium.

RBNL Business Head - Language TV Sunil Kumaran said, "The immense penetration of the internet and the growing number of smart televisions and internet enabled mobile devices are stimulating demand and we believe this will transform into a very significant viewing platform in the time to come. Ditto TV is a promising new distribution tool and we are pleased to launch our channels through the platform. We are confident that it will help expand our channel offerings and reach."

Commenting on the alliance, Zeel Business Head - New Media Vishal Malhotra said, "This partnership with Reliance Broadcast Network spells a momentous occasion for Ditto TV ensuring that we continue to delight our customers across the world with rich, premium and quality content, anytime, anywhere."