MUMBAI: Ditto TV, the Over-The-Top distribution platform from Zee New Media, has inked a deal with IndiaCast Media Distribution, the distribution joint venture between TV18 and Viacom18, which will take its offering to 50 channels.

The Ditto TV platform will help IndiaCast Media Distribution Private Limited to strengthen its existing viewers and to reach out to new audiences that is increasingly turning to mobile phones, tablets, and laptops for infotainment.

The IndiaCast stable comprises 19 channels with 12 regional, five news, one entertainment and one music channel which includes Colors, MTV, CNBC-TV18, CNN-IBN, CNBC Awaaz, IBN7 and IBN-Lokmat, and the regional channels including ETV Bangla, ETV Bihar, ETV Gujarati, ETV Kannada, ETV Marathi, ETV Madhya Pradesh, ETV Oriya, ETV Rajasthan, ETV Telugu, ETV Urdu, ETV UP and ETV2.

Zeel Business Head-New Media Vishal Malhotra said, "This partnership with IndiaCast Media Distribution spells a momentous occasion for Ditto TV and takes us to the 50-channel mark, ensuring that we continue to delight our customers across the world with rich, premium and quality content, anytime, anywhere."

Ditto TV already has partnerships in place with other leading content providers namely such as Zeel, Multi Screen Media (Sony Entertainment Television), Sri Adhikari Brothers, TV Today Network, BBC, and Big CBS. The Star network of channel is missing in Ditto TV‘s menu.

Earlier, IndiaCast had signed a multi-year licensing deal with iStream.com which will see the online TV service provider carrying TV18 and Viacom18‘s bouquet of 20 channels for its streaming and video on demand services online and Internet-enabled devices including smart phones and tablets.