"Through the new console cycle, we see an increasing opportunity to incorporate both integrated and dynamic in-game advertising into many of THQ‘s owned franchises," said THQ North American sales and distribution senior vice president Scott Guthrie, "We look forward to working with Double Fusion and their prominent group of advertisers to deliver programs that both drive awareness for our ad partners and serve to enhance players‘ overall gaming experience."

Double Fusion will offer marketers the opportunity to reach players of THQ‘s leading properties by incorporating their brands into actual gameplay. The games will also feature an array of dynamic advertising placements, allowing advertisers to reach millions of gamers through real-time media buys. Double Fusion also offers consumer targeting, measurability, and flexibility in delivering advertising content. Says an official press release.

"THQ‘s top games reach an enormous audience, critical to effective advertising," said Double Fusion president and CEO Jonathan Epstein, "The addition of these next generation franchises allows us to offer an even more robust network to brands and marketers."