MUMBAI: eBay, an e-commerce marketplace, has announced a new look for the brand. The announcement was made by eBay president Devin Wenig.

According to the company, the refreshed logo reflects the global online marketplace eBay is today and symbolises a dynamic future.

Wenig said, "Our refreshed logo is rooted in our proud history and reflects a dynamic future. Its eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable." 
 
The brand will retain core elements of its logo, including the color palette. "Our vibrant eBay colors and touching letters represent our connected and diverse eBay community," he added.

He said that today, most items sold on eBay are new, listed at a fixed "Buy It Now!" price. Their most successful sellers ship most items free, offer returns and deliver consistently great customer service. "Shop eBay today and you‘ll discover more visual search, making browsing for what you want simpler and more enjoyable. It‘s easier than ever to compare new and previously owned items, helping you decide the best value for you. This is the new eBay," he said. 
 
The company is also creating new ways to sell and buy. eBay will become more personalised, tailored to the way consumer wants to shop. It will be local and global, giving buyers and sellers "incredible" choice and opportunity.

The new look will begin to appear across eBay sites and channels next quarter.