MUMBAI: Starting with the launch of Deal or No Deal Live! on Facebook in the UK this month, Endemol has rolled out a new social game based on game-show format Deal or No Deal.

Deal or No Deal Live! will be free to play, funded by advertising and sponsorship.

The game will allow multiple players to compete against each other at the same time with the same boxes. Unlike the TV version, that has one game with one set of boxes, Deal or No Deal Live! is played over four games with different boxes. 
 
Players must try to make the best deal possible in each game and the winner would be whoever has the most money at the end of the four cycles.

This is the first time Endemol has entered the social gaming market. Plans are expected for similar projects with other global formats.  
 
Deal or No Deal Live! will be followed by further launches in other territories and on other social networks in 2010.