MUMBAI: Ericsson is providing ESPN 3D, a 3D sports television network, with complete standards based video processing solution, featuring encoders and receivers tuned for ESPN 3D broadcasts as well as for high quality HD. 
 
ESPN is deploying a variety of Ericsson 3D and HD products including the complete solution for direct-to-home and contribution and distribution of 3D content launched at NAB this week.

At the same time, ESPN will transmit HD programming to viewers worldwide in 2D using Ericsson’s MPEG-4 AVC HD 4:2:2 video processing system. The solution delivers more efficient bandwidth usage while ensuring the transmissions meet ESPN’s high standards for picture quality.

Ericsson head of Solution Area TV Staffan Pehrson says, "Our consumer labs research consistently shows that high quality pictures are the number one consumer desire in today’s TV market. Having pioneered HDTV with our first to market solutions, we are well placed to provide the video processing platform for 3D, the next wave of consumer innovation. We are excited to be working with ESPN on delivering these ground breaking 3D sporting experiences".
 
This year sports fans around the world will be treated to more events in 3D than ever before. From the World Cup in football, to the X Games, consumers are ready to watch their games with a 3D movie-theatre experience at home. Broadcasters, service operators and content providers will compete for viewer attention by providing coverage of live sporting and cultural events in 3D.