MUMBAI: Sports broadcaster ESPN Star Sports has tied up with DigiVive services, leading players in the Mobile VAS industry, for live streaming of the ICC World Twenty20 on the company‘s mobile TV service nexGTv starting with the first match on Tuesday.

Along with live streaming rights, DigiVive has also secured rights for video streaming of the broadcaster‘s highlights programmes. The service can be downloaded by sending an SMS mytv to 58888, or from any of the app store and from nexGTv website nexgtv.com

ESPN Software India EVP Sanjay Kailash said, "We believe that Mobile VAS has huge potential for growth. The ICC World Twenty20 provides an excellent opportunity to reach out to ever increasing group of consumers who use new-age devices to catch real time action from the championship."
 
DigiVive MD GD Singh said, "We are excited at the live streaming opportunity provided to us by ESS. This will enable 4 million nexGTv users with an excellent opportunity to catch live excitement of ESPN STAR Sport‘s coverage of the ICC World Twenty20."

nexGTv, a mobile TV services company, offers channel ranging from national to regional in the category of entertainment, movies, and news which includes Sony bouquet, Star bouquet, Aaj Tak, and UTV movies.