MUMBAI: UTV Global Broadcasting is expanding its reach in UAE as it has launched two of its flagship channels – UTV Bindass (youth entertainment channel) and UTV Movies (Hindi movie channel) – on Etisalat.

Etisalat, the Middle East‘s leading telecom operator and TV services provider, has added UTV Bindass and UTV Movies on channel No. 678 and channel No. 665 on its eLife (IPTV) and e-vision (cable TV) platform.
 
UTV CEO – Broadcasting MK Anand said, "The Middle East is a very important and challenging market for Indian television and we are pleased to join hands with Etisalat for distributing our content to the prominent and significant South Asian diaspora resident in the United Arab Emirates, which is one of the key countries having the largest percentage of Indian expatriates in the region."

UTV plans to enhance its presence across the entire MENA region by customising its offering as well as developing interactive programming to meet the viewing preferences of the region. 
 
Both the channels will be available as part of the Asian Choice Basic package as well as on a la carte option.

Also, UTV has appointed Mediastream FZE, a Dubai-based media and marketing firm that specialises in television broadcast, TV channel representation and distribution.

"At Etisalat, we always endeavour to provide the most refreshing and relevant content to our e-Life and e-vision customers. The addition of these two new channels will further enrich our bouquet of services, while offering unmatched entertainment to our viewers," commented e-vision CEO Humaid Rashid Sahoo.

Etisalat eLife customers can view the channels by selecting the existing Asian Choice Basic Package, while e-vision customers will have to subscribe to the new channels by calling the customer care.