MUMBAI: Flytxt, which provides mobile marketing and advertising solutions, has announced the launch of Qreda.
This is an end-to-end mobile advertising platform. The platform allows all brands and advertisers to reach out to mobile subscribers by leveraging mobile operators’ subscriber data and reach while honouring privacy and security.
This platform serves as a virtual marketplace for advertisers and brands, where they can select and buy mobile ad inventories, choose their target segment with the optimum level of granularity, run high impact campaigns and measure the success of campaigns across channels, all from a single interface.
The company adds that Qreda unlocks the full potential of mobile advertising and delivers unprecedented value to all players in the ecosystem, including mobile operators, advertisers, brands and consumers.
Through this platform, Flytxt hopes to redefine the mobile advertising value chain by extending the assets uniquely possessed by the mobile operators to provide value to advertisers and subscribers and simultaneously creating a major new revenue stream for these operators. The platform supports ad campaign models and all types of inventory.
Flytxt Group CEO Dr. Vinod Vasudevan said, "Qreda enables mobile operators to play a key role in advertising using the mobile channel. This will transform the mobile advertising business as we know it today and spur its growth to well over $50 billion globally by 2015.”
Flytxt senior director of marketing Abhay Doshi said, “Qreda extends the reach of brands and advertisers to all mobile subscribers in real-time, with fine-grained segmentation, increased relevance and measurable impact."
