MUMBAI: FremantleMedia, creators and producers of entertainment brands, is bringing two additional channels to YouTube. The announcement was made at the Mipcom TV market.
FremantleMedia‘s German production arm, UFA, will create an urban life channel and a crime channel for the online video platform. These two new original channels YouTube is set to launch across the UK, France and Germany.
UFA‘s crime and urban life channels add to the two channels created and launched by FremantleMedia as part of YouTube‘s original channels initiative in the US earlier this year - The Pet Collective, (created and produced by FMX, FremantleMedia North America and FremantleMedia Enterprises) and THNKR (created and produced by @radical.media).
In total, FremantleMedia now operates 90 YouTube channels across 18 territories.
FremantleMedia CEO Cécile Frot-Coutaz said, "We are experts in producing original, quality programming across evolving media platforms, and have built a formidable and unrivalled position as the highest rated TV producer on YouTube. Around the world we‘re opening on average one new channel a week on YouTube, with views of our content reaching more than 2.5 billion in this year alone. We are exceptionally pleased to be building on our long-term relationship with YouTube with these two new channels from UFA in Germany, as we continue to engage viewers and monetise our content far beyond a traditional linear broadcast model."
UFA‘s urban life YouTube channel will be centred on Berlin, tapping into the city‘s cultural zeitgeist and inspired by its rich mix of inhabitants. The channel is the brainchild of UFA Lab, which will also produce the content, supported by teamWorx and Grundy Light Entertainment. Kristian Costa-Zahn, Head of Creation at UFA Lab, will act as creative producer for the channel.
UFA is also launching an innovative crime channel that will feature expert analysis of real life crimes, criminologist insights, true crime stories and "chilling" revelations. The channel is a collaboration between UFA Lab and UFA Fernsehproduktion. Jörg Winger, the Soko Leipzig producer, will head the channel.
