MUMBAI: Format creator and distributor FremantleMedia and Arts Alliance Media have signed a deal for users to download episodes to their PCs and certain portable devices and view them either on a rental basis or keep them on their hard drives to watch whenever they want.

Fremantlemedia has granted rights to Arts Alliance Media-which provides digital film distribution services in Europe - to make up to 200 hours of classic comedy available to UK broadband internet users. Programming will be sourced from the FremantleMedia and talkbackThames catalogues and will include hit programmes such as Men Behaving Badly, Goodnight Sweetheart and Tommy Cooper.

The content will be available later this year via a dedicated website as well as via Arts Alliance Media‘s download partners which currently includes download and DVD rental site, Lovefilm and AOL, which has over 2.2 million members in the UK, of which more than 1.3 million are broadband members. Additional partners for download distribution will be announced over the coming months.

FremantleMedia Enterprises CEO David Ellender, says, "This deal represents a central part of our new media strategy which involves us engaging with the consumer across a number of new platforms that are being opened up at present. Arts Alliance Media is the leading download company for the studios and has a reputation and track record second to none in this field. We are very excited about establishing a relationship with them as they move into the TV sector."

Arts Alliance Media president Mark Livingstone, said, "We are pleased to be the first to partner with FremantleMedia in a deal which further establishes Arts Alliance Media’s reputation as the premier content provider for download services. FremantleMedia‘s content of classic TV comedy adds to our extensive library of feature titles which we look forward to rolling out to our existing and future partners."