MUMBAI: Gujarat Telelink Private Limited (GTPL), a leading multi-service operator (MSO), has launched its high-definition (HD) services in Gujarat and Maharashtra.

The MSO is offering HD set-top boxes at Rs 4400 with one year subscription package free. The HD STB along with recording facility is available for Rs 6400 including one year free subscription.

After the one year subscription offer, GTPL will offer HD subscription at Rs 1200 per year.

GTPL is targeting 10,000-15,000 subscribers in the initial phase.The company plans to introduce one million new generation STBs from Cisco.

As part of its new offering, GTPL will offer 20 HD channels across a wide array of genres including Star Plus, Star Movies, Star Gold, UTV Stars, Ten HD, Zee TV, national Geographic, M Tunes, Zee Cinema, Travel XP, and Nat Geo respectively.

GTPL MD Anirudh Sinh Jadeja said, “Keeping customer experiences to the core of all our operations and backed by the strength of technology, I am proud to announce the launch of HD Services on our network. GTPL Strongly feels that introduction of more and more HD channels will bring in a rapid change in television viewing habits in India. Investments made by GTPL for future HD business is happening at the right time and in right direction."

GTPL recently received DAS (Digital Addressable System) licence for five states namely Gujarat, Maharashtra, West Bengal, Jharkhand and Assam.