MUMBAI: Australian-owned music streaming service Guvera will expand its data saving function to India along with all 20 markets it operates in globally, allowing users to significantly reduce their data usage while streaming music.

Starting 14 July, when users listen to a track through Guvera, they will have access to advanced audio buffering technology, thus significantly reducing the data impact of playing the song again in the future.

Guvera CEO Darren Herft said that this decision has been made to ensure customers have unlimited access to Guvera’s music library and curated playlists, without being restricted by excessive data consumption.

“Guvera is focused on providing customers with the music they love, on their terms. Data is an increasingly important commodity and our data saving function ensures we are meeting the needs of music lovers,” Herft said.

In terms of functionality, as users navigate through Guvera, they will see a green arrow next to songs after they have been streamed once. This arrow indicates that when streamed in the future, data will not be used.

“For customers who stream hours of music every month, the ability to save data could have a huge impact on their monthly (phone) bill and help them keep more money in their pocket,” Herft added.