The company also announced the launch of new models in the Flat Colour TV segment equipped with its True Digital Experience (TDX plus) technology.

Available in 29", 21" and 15" the TDX plus range has nine models in the Flat televisions range and three models in the curved television range all priced between Rs 4890 to Rs 1999.

The DSM High Definition system enables sharper, crystal clear viewing experience.

"People today are looking out for a fusion of style, technology and innovation in the products that they buy. The pioneering features like high definition multimedia interface and increased sharpness of the picture once again, reflect Haier‘s commitment to the customer and the growing LCD market in India," said Haier Appliances (India) P. Ltd VP Ranjan.

The new offering is armed with other features like: W-LAN, USB, and direct print. The LCD models have a USB port which can also be connected to a printer to enable the customer to take out hi-definition pictures from the USB or any other storage device at the mere click of a button on the remote. The W-LAN lets the customer synchronize the ultra modern digital gadgets hookup to the LCD TV and gives the customer a true Wi-Fi experience.

"This harmonius software-hardware conformity greatly enhances the audio-video quality and gives you the ultimately realistic television experience. We are aiming for a 10 per cent market share in the LCD market in India this year. ", states Mr. Rajan