MUMBAI: Hungama Digital Media has partnered with Nadiadwala Grandson Entertainment to launch a digital promotion campaign for Housefull.
The campaign for Housefull includes the launch of a 16-episode video blog that captures behind-the-scenes action from the shoot.
The promotion also includes a social networking application and a film-related online game on iPhone and mobile.
The online game and application of Housefull is based on a scene where Boman Irani, Riteish Deshmukh and Akshay Kumar characters are entangled in a three- way slapping episode. The objective of the game will be to complete slapping all three characters within a stipulated time frame.
The mobile and iPhone games are based on a scene between Akshay and a monkey in the movie. The users can either opt to play the character of Akshay or the monkey. The objective of the game will be to slap the monkey or Akshay as hard as possible and knock them across the park. Users will be able to select the power and the angle and then slap.
Commenting on the initiatives, Nadiadwala averred, "Digital promotions of Housefull are based on some of the funniest episodes from the film. Be it Sajid‘s narrative on the video blog or the game based on the scene between Akshay and the monkey, the audience will be on a laughter ride while playing these games or watching the videos."
