MUMBAI: Hungama Digital Media, in association with Samsung has launched ‘The Blue Blaze‘, a PC and mobile game and digital promotions of Blue. The film being presented by Shree Asthavinayak Cine Vision, stars Akshay Kumar, Sanjay Dutt and Zayed Khan, Lara Dutta and Katrina Kaif.

‘The Blue Blaze‘ is a thrill-a-minute multi-level game which delivers an innovative and exciting experience to the player, pitting him against the perils underwater. Developed around the deep sea explorations of the film, the game is all set to give one the adrenaline rush and accelerates as each new level unfolds.

Commenting on the launch, Hungama Digital Media Brand Manager Punyashlok Bhakta, said, "The digital platform is posing opportunities for concepts like Blue to connect with the audiences and create curiosity through experiential concepts.

"Bollywood fans enjoy new concepts that break the monotony of their regular internet world. An underwater action thriller is a perfect setting for digital innovations and we hope to create the ‘Blue‘ experience as the film releases of the film on October 16."

"The association with ‘The Blue Blaze‘ will give us an opportunity to reach out to today‘s highly-connected youth using the very entertaining and absorbing platform that the film Blue provides," states Samsung MobileGM-Marketing Asim Warsi.

The digital promotions of Blue will reach out to the audiences also on social media through an innovative campaign for users of Twitter.