MUMBAI: Hungama.com has launched their on demand Bollywood movies service, Hungama Movies, in UAE and the Middle East.

Hungama Movies will be officially launched in the Middle East at the Intel booth at the Gitex Technology Week 2012. It has a library of Bollywood and Indian movies, available in both HD and SD formats.

Hungama consumer business and allied services COO Siddhartha Roy said, “There is a very large South Asian community in UAE and the Middle East, who demands a quality service that caters to their need to consume Bollywood and Indian content, and with Hungama.com we hope to satiate this need- for both Music and Movies."

"In addition to the United Arab Emirates, we also plan to enter Singapore market in 3 weeks," he added.

Hungama Movies’ entry into the international arena will offer a catalogue of over 5,000 Bollywood and Indian regional cinema to the NRI and South Asian community in UAE and the rest of the Middle East.

The movies-on-demand storefront will offer premium HD and SD movies for a monthly subscription starting at AED 6.99.

As an introductory offer, the Hungama Movies service will be offered free for one month to all consumers who buy the Notebook or Ultrabook powered by the 2nd Generation Intel Core Processor and 3rd Generation Intel Core Processor at the Intel booth at Gitex Technology Week 2012.