MUMBAI: Online social networking site ibibo.com has introduced the concept of social gaming to Indian internet users. Social games on ibibo.com are being built with the vision of connecting India through the concept of casual, fun and highly localised games. 
 
The ibibo Farm Game has become a rage with the youth and this gaming format is gaining quick traction with online audiences across India. The ibibo Farm Game takes India to its roots where users play the role of farmers. Each user manages and owns a piece of land, grows crops, harvests crops and earns virtual money.

Players aspire for the top leader board position within their online social graph. The most interesting aspect of the game is the surreptitious stealing of crop from friends’ farms- the fun aspect of the game! 82000 fruit and vegetables are stolen everyday from friends’ farms on the ibibo farm game.
 
Other interesting nuances of the ibibo Farm Game are:

Buying a dog that guards the farm and saves your crops from being stolen.

A hen that lays egg if you feed it and you can sell the eggs to earn more and likewise a cow for milk.

Decorate your farm impress friends (differentiate your farm from others) and stay on top of your social graph.