MUMBAI: TechZone, a leading aggregator, developer, publisher and distributor of entertainment content, has partnered Hindi news channel India TV as their technology partner to engage audience outside television by providing value-added services (VAS).

Under the tie-up, India TV gets to use Techzone‘s short code 56060 for on air polls, contest and various other audience interactive activities. The channel will also offer an exclusive WAP portal to its audience which will be a rich catalogue of branded content from India TV.

TechZone Director Naveen Bhandari says, "With this tie-up, TechZone will be able to provide them the best technology platform online, and enhance their direct viewer interaction. The channel has been using TechZone‘s short code services very aggressively and has received overwhelming response from the audience in a short span of time. This also helps TechZone get great visibility. We have already done a similar tie-up with the popular radio station Radio City, and will soon be announcing more with various other market leaders from the lifestyle and entertainment categories."

India TV Interactive Media VP-Digital Media Prashant Sharda says, “With this partnership, we intend to penetrate deeper and make ourselves easily accessible to our strong and loyal audience, through various Mobile technology channels such as SMS, WAP, Mobile Site etc. We have a strong connect with our audience and we want to extend the reach to our viewers by connecting with them through the digital domain as well."