MUMBAI: Independent mobile advertising network, InMobi, has roped in Atul Satija as vice president and managing director, Asia Pacific. He will spearhead the company’s Asia Pacific business strategy alongside the global executive team.
Satija takes over from Emmanuel Allix, who recently left the company to pursue other opportunities.
Satija was previously head of wireless business, Japan & Asia Pacific at Google.
Said InMobi founder and CEO Naveen Tewari, “It’s an exciting time for us and our team across the globe is geared up for an extremely successful 2011 as a global mobile technology provider. As we continue to evolve with the rapidly changing business landscape, we are delighted to welcome Atul to the InMobi family.”
Satija will be based out of Bangalore and will be responsible for expanding InMobi’s operations in the region, maintaining customer relationships and establishing new avenues for growth.
“With Atul’s extensive regional experience, we look forward to the market insights and fresh ideas that he brings to the table and are confident in his ability to grow our already well-established regional business,” Tewari said.
Satija brings with him over 12 years of experience in the technology and online media space in the Asia Pacific region. While at Google, he was responsible for driving its mobile business strategy and partnerships across the region. He was also head of business development for India.
Said Satija. “InMobi has grown at a tremendous pace in the last two years as the market for mobile advertising takes off. As an independent network, it is ideally placed to offer the market greater choice. The executive management team at InMobi has done an exceptional job in establishing a leadership position here and I am very excited to take the reins and help steer the company to new heights. One of the first tasks I have on hand is to further strengthen the regional team based in Singapore with outstanding industry talent.”
Satija is a graduate of the National Institute of Technology and holds a post-graduate degree from the Indian School of Business.
Prior to Google, Satija worked at Adobe driving key global alliances for enterprise business and has held various business and technology roles in organisations including Samsung and Infosys. He is also the chairperson of a not-for-profit organisation, End Poverty.
