MUMBAI: Global digital agency from the Dentsu Aegis Group Isobar has worked with Facebook to create an e-commerce product that enables brands to deliver an interactive shopping experience directly within people’s Facebook news feeds.

Isobar worked with Facebook to develop SeeitShopit which launches globally this week across desktop, tablet and mobile.

SeeitShopit provides a “unique” shopping experience to complement Facebook’s current advertising formats. It allows retailers to monetise Facebook fans, by showcasing collections of products within a single post. Facebook users will be able to browse through brand collections, share individual items, share SeeItShopIt with friends and go directly through to purchase. As the first interactive shopping tool of its kind on Facebook, SeeItShopIt is set to play a significant role in the way brands monetise their fan bases.

Littlewoods, a digital department store, is the first brand to bring SeeItShopIt onto its Facebook page, initially using the tool to launch Myleene Klass’s exclusive new swimwear collection. Using SeeItShopIt, Littlewoods has plans to bring 10 new collections to its Facebook fan base throughout May and June.

Littlewoods retail director Gary Kibble said, “Littlewoods always looks to be leading customer experiences, whether online or offline. The SeeItShopIt tool gives us the ability to deliver a new way for our Facebook fans to connect with our products.”

“We created SeeItShopIt to deliver an interactive shopping experience directly within Facebook’s news feed, where users spend most of their time. The tool will allow any brand with a broad product portfolio to monetise their Facebook fan base by providing a seamless shopping experience,” Isobar CTO Rick Williams added.