NEW DELHI: iVdopia said today that it had surpassed over one billion rich media and 100 million video monthly mobile advertising impressions.

With this milestone, iVdopia, which claims to be the largest video and media mobile advertising network, said it was now powering the most number of video ads across Smartphone devices. 
 
“Today, iVdopia is synonymous with video advertising on mobiles and we’re exceptionally pleased to have reached this landmark of over 100 million video ad impressions. In fact, advertisers for this summer’s blockbuster movie releases and fast-food launches reliy on iVdopia’s mobile video advertising solutions as critical parts of their overall advertising strategy, which resulted in highly successful campaigns and sales,” according to chief business officer Saurabh Bhatia.  
 
“Video has simply changed the game of advertising on mobiles! Smartphones are getting better at supporting audio and visuals that are attractive and interactive, and users love consuming video that takes over their mobile screens and literally ‘speaks’ to them,” added co-founder and COO Chhavi Upadhyay.

After launching Talk2Me social media advertisements in January this year, iVdopia introduced Pre-App and In-App advertising for iPhone and Android mobile devices followed by the first High Definition video ads on iPad. In May, it unveiled the Viper Ad featuring the new swipe effect with major movie blockbuster Repo Men and then Future5, the first HTML5 ad-authoring solution, and V5, the first HTML5 video platform to provide a unified video ad experience across all Smartphone devices.