Mumbai: Jump Games, having the IP rights for many Hollywood and Bollywood hits, has entered into the Bhojpuri film market.

The Reliance Entertainment Digital‘s mobile and web games developer and publisher company has ecreated a mobile game for the Bhojpuri film, ‘Dil Le Gayi Odhaniyawali’.

The game has gone online and can be downloaded across all mobile operators. It will be available on all leading operators like Vodafone, BSNL, Idea, Docomo. It has been made for Java, Blackberry and Android technologies

Jump Games business head India Chaitanya Prabhu said, “Backed with the huge expertise and hit deliveries with movie based IP’s for Hollywood films like Real Steal ,Mirror Mirror and Bollywood blockbusters like 3 Idiots, Bodyguard, Singham, this film marks our entry into the burgeoning Bhojpuri market. With a very loyal audience base who are passionate and ardent lovers of their films and actors, Jump Games is very excited to create this offering and is confident of it being received excellently. We look forward to creating more clutter breaking and unique mobile engagement games for brands."

The mobile game created on the peg of action, has all the “masala” of a Bhojpuri film where the protagonists are in love and the female protagonist’s father opposes the relationship and wants to kill the male protagonist.

The user can take on the avatar of the hero (Khesari) and beat up the bad guys to take home his lover, killing a specific number of men in each level will let you complete the target and push to the next level.

Additional features created by Jump Games include an action packed game with Vivid graphics, simple controls for pick-up and play and innovative hurdles to make the chase more exciting.

For Balaji Cinevision, the production house, this allows for an extension to the film, creating a critical and increasing touch point amongst its consumers.