MUMBAI: Media technology platform Komli Media has announced the launch of Real Time Bidding (RTB) enabled performance Ad platform - Atom.
RTB is a "disruptive technology" that allows media buyers to evaluate, bid on and purchase online ad inventory on an impression by impression basis, reaching precise audience at scale, the company said.
Komli Media is currently the only media network in India to develop and use this technology, it added.
Atom provides access to over 10 billion ad impressions per month, over 90 per cent reach into India‘s online audience (estimated 80 million + users) and coverage across hundreds of thousands of publishers including over 50 per cent of the top 200 publishers in India.
According to the official communiqué, with RTB capability on Atom, Komli‘s media network business gets a shot in the arm with high quality inventory, massive inventory volume, and precise audience buys, in turn driving significantly higher RoI on clients‘ campaigns. This technology has given Komli Media unparalleled competitive edge in the Asia Pacific market.
Komli Media VP and country head, media network- India and North America Gulshan Verma said, "The promise of 1-to-1 marketing is beginning to be realised by marketers. Some of our customers are already seeing the benefit of only paying for the impression they want."
"With RTB enabled auction based media buying, the science of search advertising is coming to display advertising, driving quantum leap in effectiveness for display campaigns.
Advertisers are able to selectively buy audiences and impressions that matter, and pay exactly what the impression is worth. Display advertising is poised for solid growth globally and in India. We are excited to be the first RTB enabled ad platform in India and the largest by reach in Asia. We plan to roll out Atom across other key markets over the next few months." Komli Media VP and business head- Atom Satish Kadu added.
